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What Washington Retailers and Producers Say about the Three-Tier System and the Costco Lawsuit
"Smaller breweries and smaller wineries tend to benefit from Washington’s current three-tier system as it provides an established network to market and distribute their products. It would be logistically difficult for smaller producers to duplicate that network on their own, and the cost could be prohibitive. Further, the three-tier system’s prohibits larger retailers from using their huge purchasing volume to wring price concessions and other special terms from smaller breweries and wineries, which helps these small businesses keep their prices at a level that is profitable. Paul Shipman, founder of Redhook Brewing Company "Washington's current distribution system is the most efficient way to keep my store fully stocked with the variety of wines my customers demand. If Costco prevails, and the current system goes away, the choices available to my customers will diminish significantly." Chuck LeFevre, owner of Esquin Wine Merchants "Washington State's three-tiered distribution system allows our business to compete with the bigger retailers and lets us offer an extremely wide and diverse selection of wines." Barb & Lonnie Schott, owners of The Grape Escape Wine Bar & Shoppe "I don't know what a small business like ours would do without the existing distributor system. We count on distributors to get our product to market it’s simply not something we can do ourselves. Having a system that supports having more distributors rather than less is good for us because it leaves the door open for us to branch out and try new ones. We actually did this recently, and it’s a good example of how the system helps small producers. I wouldn’t want to see the three-tier system dismantled and the number of available distributors go down." Mary Ann and Gene Bliesner, owners of Snipes Brewery "Washington's three-tier system helps small wineries like mine thrive. The system's uniform pricing structure gives us a level playing field so our products can compete with the bigger wineries and get a fair price with all retailers. If Costco wins and the current protections for smaller businesses are eliminated, I'm afraid we'll see a domino effect; what's to stop other big box stores like Wal-Mart from coming in and requiring massive quantities at deep-discount prices? This could shut out small wineries like mine." David Huse, owner of Five Star Cellars "People love the variety of wines they find in my store. Without the three-tier system, I wouldn't be able to offer the same great selection nor would small wineries be able to place their wines as freely into the market. One of the reasons my business is successful is the three-tier system creates a level playing field that helps me compete on price and focus on my niche: selection and service. Ultimately, consumers benefit more from the current system than they would if the business rules were to change." Mike Orlando, owner of deVine Wine Shop "Our winery owes much of its success to our distributors and the awareness and demand they helped create for our wines. I'm a firm believer that the three-tier system is one of the most effective ways wineries of all sizes have to get their products before the buying public and am deeply opposed to Costco's current efforts to dismantle a system that has played such a crucial role in the growth of Yakima Valley's celebrated wine region." John & Louise Rauner, owners of the Yakima River Winery "My wine and beer department is vital to my store’s success. It’s one area we have left where, thanks to the state’s alcohol regulations, smaller retailers can still compete with Costco and Wal-Mart on price. Costco’s lawsuit to dismantle the regulations would hurt my business and cause job losses in the wholesale and retail industries." Steve Garguile, owner of Garguiles Red Apple |
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